Under the epidemic, all walks of life have fallen into a state of shutdown, and the same is true of the education industry. Neither offline education and training institutions nor schools can carry out teaching work, but Dingding, Xiaogetong and other products have helped them achieve "class suspension". keep learning" goal. It can be said that the epidemic has accelerated the development of education informatization. In fact, the educational informatization track has already matured. In terms of software, there are leading players such as Xuebao Online, and in terms of hardware, there are veteran players such as Backgammon and Honghe Technology, and there are constantly new players testing the educational informatization track. Under the collective promotion of players, the educational informatization track has been continuously upgraded. From the perspective of the education market, my country's education market can be divided into two parts: on-campus education and off-campus education. Due to parents' "educational anxiety", off-campus subject training is popular.
Therefore, players in the educational informatization track are also more inclined to the off-campus education market, but after the implementation of the double reduction policy, the off-campus education market has cooled, and new and old players in the educational informatization track have turned their attention to the on-campus education market. 1. Move to the school market In the case of cold out-of-school education, the top players in education and training took the lead in breaking into the on-campus market. For example, Yuanfudao launched the “Flying Elephant Planet” brand and launched the “Joy Together” platform for Education Together, all of which are aimed at the intra-school market. It can be seen that under the double reduction policy, the on-campus market has a lot of room to play, and this incremental market is bound to become Phone Number List a new wrestling field for all players in the future. First of all, the policy supports the new infrastructure construction of education, which is beneficial to the school education informatization market.
Shortly after the release of the "double reduction" policy, the Ministry of Education and other six departments officially issued relevant documents, which clearly proposed to use informatization to improve the quality of education in schools. Later, the national education informatization work video also pointed out that it is necessary to accelerate the reform of education informatization, government departments The deployment of new education infrastructure will undoubtedly promote more players to participate in the competition in the school market. Secondly, the off-campus training market has shrunk, and its demand for educational informatization products has also decreased accordingly, while the on-campus education market has more development prospects. According to Ge Wenwei, a partner of Dowhale Capital, the overall scale of the off-campus training market will drop by about 40% from the trillion-dollar scale, and the "5+2" model of after-school services implemented by public colleges and universities will increase the pressure on schools. In the case of limited teachers' energy, the school needs to use education informatization to improve teaching efficiency. Therefore, the demand for informatization in the school market has also increased significantly, so it has more market prospects.